AXEL TISCHER
I am an independent Creative Director and writer. Creative Director as in coming up with ideation, concepts, words, execution, cultural supervision and everything that contributes to creating fame for brands. (Preferably for those who deserve that fame.) Independent as in working on projects no matter the industry, media, scale, time zone, mission length, how far advanced or how deeply involved. And as in offering an independent point of view on the task and the world around it.
In 20+ years I learned from some of the industry’s finest collaborating with companies like Apple, R/GA, DDB, Acne, BBH, Virtue Worldwide, heimat, Jung von Matt or Google. Perhaps also learned a thing or two from the industries least-talented. And from raising two kids.
I aim for work that is human, truthful, brave and simple. Also for having a good time while doing it. Based in Berlin Kreuzberg, I enjoy the advantages of living in Germany without the disadvantages.
2016–NOW
Independent Creative Director, self employed
Creative Director at Apple, long-term freelance collaboration
All media Creative Direction, concepts, copywriting, shooting supervision, transcreation, cultural supervision, tone of voice, name finding, reportage writing
20+ years of experience in developing national and international campaigns with both large and small agencies, in-house teams and production companies.
Ranked seventh most awarded copywriter worldwide (The Drum 2008)
EXPERIENCE
2011 –2016
Creative Director at Leo Burnett, Berlin
Start and set-up of the office, Creative Lead, Team Lead
2008–2011
Senior Creative at DDB, Berlin
Concept, Copy and Execution for Volkswagen
2006–2008
Creative at Aimaq Rapp Stolle, Berlin
Concept and Copy for BMW Mini, ASICS, Coca Cola
2003–2006
Creative at Scholz & Friends, Berlin
Concept and Copy for A.Lange & Söhne, Frankfurter Allgemeine Zeitung, hlx.com
2003
Schiwago Film
Set Design and Location Scouting
2000–2003
Junior Creative at BBDO Germany
Concept and Copy for Allianz, Bayer, Mars, Handelsblatt
1999
Copy Intern at Ogilvy
SELECTION OF COLLABORATIONS
Acne, heimat, R/GA, Be Reel, Jung von Matt, Virtue /Vice Media, BBDO, BBH, DDB, Kolle Rebbe, Grabarz & Partner, Åkestam Holst, Scholz & Friends, VCCP, Thjnk, _antoni, Iconoclast, Kemmler&Kemmler, Kolle Rebbe, Dawn Amsterdam
SELECTION OF BRANDS
A.Lange&Soehne, Apple, Asics, Audible, BMW, bwin, Coke, DAZN, Frankfurter Allgemeine Zeitung, Goodyear/Dunlop, Google, McDonald’s, Mercedes-Benz, Onefootball, Pinterest, Polestar, Porsche, Bookbeat, Thomas Cook, Swisscom, Volkswagen, Wikipedia and others
SKILLS
Mother tongue German, business fluent English, basics spanish
Certified Training in Leadership, Rhetoric and Tough Conversations
Qualified Competition Level Tennis Coach
Confident in the use of all relevant communication and presentation programmes.
RECOGNITION
Cannes Lions:
2x Silber, 5x Bronze, 7x Shorlist
ADC Deutschland:
1x Gold, 2x Silber, 1x Bronze, 7x Merit
Eurobest:
1x Grand Prix, 1x Silber, 2x Bronze, 4x Shortlist
London (LIAA):
1x Grand Prix, 1x Gold, 3x Silber, 2x Finalist
CLIO:
2x Bronze, 10x Shortlist
New York Festivals:
1x Grand Prix, 12x Gold, 7x Silber, 3x Bronze, 5x Shortlist
D&AD:
8x in Book
Effie:
1x Gold
One Show:
7x Merit
Epica:
1x Grand Prix, 2x Gold 2x Silber, 1x Shortlist
Golden Award of Montreux:
2x Gold, 2x Shortlist
Cresta:
2x Grand Prix, 5x Winner, 6x Shortlist
ADC of Europe:
1x Gold, 2x Shortlist
International Andy Awards:
1x Gold, 1x Shortlist
Gunn Report:
Ranked 7th most awarded copywriter worldwide in 2008