AXEL TISCHER

CONTACT
ABOUT
+49 157 58165270

Hello and welcome to my new website.
You might be here because you need someone who can solve problems with  ideas or decently crafted words. In that case, it can't hurt to look around here a bit and see if  my kind of work and vibe is right for you.


I am an independent Creative Director and writer. Creative Director as in coming up with  ideation, concepts, words, execution, cultural supervision and everything that contributes to creating fame for brands. (Preferably for those who deserve that fame.) Independent as in working on projects no matter the industry, media, scale, time zone, mission length, how far advanced or how deeply involved. And as in offering an independent point of view on the task and the world around it.

In 20+ years I learned from some of the industry’s finest collaborating with companies like Apple, R/GA, DDB, Acne, BBH, Virtue Worldwide, heimat, Jung von Matt or Google. Perhaps also learned  a thing or two from the industries least-talented. And from raising two kids.

I aim for work that is human, truthful, brave and simple. Also for having a good time while doing it. Based in Berlin Kreuzberg, I enjoy the advantages of living in Germany without the disadvantages.




IMPRINT



AXEL TISCHER

AXEL@AXELTISCHER.COM                        
MOBILE +49 157 581 65 270
LinkedIn



2016–NOW


Independent Creative Director, self employed
Creative Director at Apple, long-term freelance collaboration

All media Creative Direction, concepts, copywriting, shooting supervision, transcreation, cultural supervision, tone of voice, name finding, reportage writing 

20+ years of experience in developing national and international campaigns with both large and small agencies, in-house teams  and production companies. 

Ranked seventh most awarded copywriter worldwide (The Drum 2008)

EXPERIENCE

 
2011 –2016 
Creative Director at Leo Burnett, Berlin 
Start and set-up of the office, Creative Lead, Team Lead 

2008–2011 
Senior Creative at DDB, Berlin 
Concept, Copy and Execution for Volkswagen

2006–2008 
Creative at Aimaq Rapp Stolle, Berlin 
Concept and Copy for BMW Mini, ASICS, Coca Cola

2003–2006 
Creative at Scholz & Friends, Berlin 
Concept and Copy for A.Lange & Söhne, Frankfurter Allgemeine Zeitung, hlx.com  
2003
Schiwago Film 
Set Design and Location Scouting

2000–2003 
Junior Creative at BBDO Germany
Concept and Copy for Allianz, Bayer, Mars, Handelsblatt

1999 
Copy Intern at Ogilvy

SELECTION OF COLLABORATIONS


Acne, heimat, R/GA, Be Reel, Jung von Matt, Virtue /Vice Media, BBDO, BBH, DDB, Kolle Rebbe, Grabarz & Partner, Åkestam Holst, Scholz & Friends, VCCP, Thjnk, _antoni, Iconoclast, Kemmler&Kemmler, Kolle Rebbe, Dawn Amsterdam

SELECTION OF BRANDS


A.Lange&Soehne, Apple, Asics, Audible, BMW, bwin, Coke, DAZN, Frankfurter Allgemeine Zeitung, Goodyear/Dunlop, Google, McDonald’s, Mercedes-Benz, Onefootball, Pinterest, Polestar, Porsche, Bookbeat, Thomas Cook, Swisscom, Volkswagen, Wikipedia and others

SKILLS 


Mother tongue German, business fluent English, basics spanish

Certified Training in Leadership, Rhetoric and Tough Conversations

Qualified Competition Level Tennis Coach

Confident in the use of all relevant communication and presentation programmes.

RECOGNITION


Cannes Lions:
2x Silber, 5x Bronze, 7x Shorlist 

ADC Deutschland:
1x Gold, 2x Silber, 1x Bronze, 7x Merit 

Eurobest:
1x Grand Prix, 1x Silber, 2x Bronze, 4x Shortlist 

London (LIAA):
1x Grand Prix, 1x Gold, 3x Silber, 2x Finalist 

CLIO:
2x Bronze, 10x Shortlist 

New York Festivals:
1x Grand Prix, 12x Gold, 7x Silber, 3x Bronze, 5x Shortlist 

D&AD:
8x in Book 

Effie:
1x Gold 

One Show:
7x Merit

Epica:
1x Grand Prix, 2x Gold 2x Silber, 1x Shortlist 

Golden Award of Montreux:
2x Gold, 2x Shortlist 

Cresta:
2x Grand Prix, 5x Winner, 6x Shortlist 

ADC of Europe:
1x Gold, 2x Shortlist 

International Andy Awards:
1x Gold, 1x Shortlist 

Gunn Report:
Ranked 7th most awarded copywriter worldwide in 2008 

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