AXEL TISCHER

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+49 157 58165270

Hello and welcome to my new website.
You might be here because you need someone who can solve problems with  ideas or decently crafted words. In that case, it can't hurt to look around here a bit and see if  my kind of work and vibe is right for you.


I am an independent Creative Director and writer. Creative Director as in coming up with  ideation, concepts, words, execution, cultural supervision and everything that contributes to creating fame for brands. (Preferably for those who deserve that fame.) Independent as in working on projects no matter the industry, media, scale, time zone, mission length, how far advanced or how deeply involved. And as in offering an independent point of view on the task and the world around it.

In 20+ years I learned from some of the industry’s finest collaborating with companies like Apple, R/GA, DDB, Acne, BBH, Virtue Worldwide, heimat, Jung von Matt or Google. Perhaps also learned  a thing or two from the industries least-talented. And from raising two kids.

I aim for work that is human, truthful, brave and simple. Also for having a good time while doing it. Based in Berlin Kreuzberg, I enjoy the advantages of living in Germany without the disadvantages.




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POLESTAR

Brand launch in germany, 
All channel media for Polestar 2 and Polestar 1 
Collaboration: Acne Sweden, Acne Germany, Polestar in-house 
Polestars first volume model Polestar 2 is the manifestation of the brands core principle: no compromises in everything we do. 

Fully electric, good looking and  pretty amazing down to the last detail this car comes as a breath of fresh air. The challenge was to launch Polestar 2 in Germany - and transfer Polestars’ pure progressive approach from engineering and design to communications. 


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