AXEL TISCHER

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ABOUT
+49 157 58165270

Hello and welcome to my new website.
You might be here because you need someone who can solve problems with  ideas or decently crafted words. In that case, it can't hurt to look around here a bit and see if  my kind of work and vibe is right for you.


I am an independent Creative Director and writer. Creative Director as in coming up with  ideation, concepts, words, execution, cultural supervision and everything that contributes to creating fame for brands. (Preferably for those who deserve that fame.) Independent as in working on projects no matter the industry, media, scale, time zone, mission length, how far advanced or how deeply involved. And as in offering an independent point of view on the task and the world around it.

In 20+ years I learned from some of the industry’s finest collaborating with companies like Apple, R/GA, DDB, Acne, BBH, Virtue Worldwide, heimat, Jung von Matt or Google. Perhaps also learned  a thing or two from the industries least-talented. And from raising two kids.

I aim for work that is human, truthful, brave and simple. Also for having a good time while doing it. Based in Berlin Kreuzberg, I enjoy the advantages of living in Germany without the disadvantages.




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MISC / ARCHIVE
Single pieces of work I find worth sharing.



FIAT 500 ABARTH

Social media stunt 
Fiat 500 Abarth 695 Biposto Limited Edition
Collaboration: Leo Burnett Worldwide
Playing around on social media a little to promote the ridiculously fast 500 Abarth Edition 695 Biposto.









In the referendum on whether the historic former Tempelhof airport site should be built with apartments and commercial space or preserved as a green space and park I took side of the latter.
In collaboration with Bureaus m23 of Graphic Design legend Fons Hickmann and Eps51 from Berlin I developed a poster campaign and glued them all over the city in a long hot summer night.(The place still exists and you should definitely go there sometime.)


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