AXEL TISCHER

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+49 157 58165270

Hello and welcome to my new website.
You might be here because you need someone who can solve problems with  ideas or decently crafted words. In that case, it can't hurt to look around here a bit and see if  my kind of work and vibe is right for you.


I am an independent Creative Director and writer. Creative Director as in coming up with  ideation, concepts, words, execution, cultural supervision and everything that contributes to creating fame for brands. (Preferably for those who deserve that fame.) Independent as in working on projects no matter the industry, media, scale, time zone, mission length, how far advanced or how deeply involved. And as in offering an independent point of view on the task and the world around it.

In 20+ years I learned from some of the industry’s finest collaborating with companies like Apple, R/GA, DDB, Acne, BBH, Virtue Worldwide, heimat, Jung von Matt or Google. Perhaps also learned  a thing or two from the industries least-talented. And from raising two kids.

I aim for work that is human, truthful, brave and simple. Also for having a good time while doing it. Based in Berlin Kreuzberg, I enjoy the advantages of living in Germany without the disadvantages.




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BOOKBEAT

Brand Campaign / »More time for audio books«
TVC, Out of Home, Social Media, Radio
Collaboration: Bookbeat Inhouse, Åkestam Holst

The swedish brand offers unlimited access to great stories straight from the app on your mobile or tablet. The campaign is all about how to buy yourself more time to listen to audiobooks. Since there’s plenty of opportunity while commuting, out of home media played a major role – with each message contextually relevant to its location and time of day. 


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