AXEL TISCHER


CONTACT
ABOUT
+49 157 58165270

Hello and welcome to my new website.
You might be here because you need someone who can solve problems with  ideas or decently crafted words. In that case, it can't hurt to look around here a bit and see if  my kind of work and vibe is right for you.


I am an independent Creative Director and writer. Creative Director as in coming up with  ideation, concepts, words, execution, cultural supervision and everything that contributes to creating fame for brands. (Preferably for those who deserve that fame.) Independent as in working on projects no matter the industry, media, scale, time zone, mission length, how far advanced or how deeply involved. And as in offering an independent point of view on the task and the world around it.

In 20+ years I learned from some of the industry’s finest collaborating with companies like Apple, R/GA, DDB, Acne, BBH, Virtue Worldwide, heimat, Jung von Matt or Google. Perhaps also learned  a thing or two from the industries least-talented. And from raising two kids.

I aim for work that is human, truthful, brave and simple. Also for having a good time while doing it. Based in Berlin Kreuzberg, I enjoy the advantages of living in Germany without the disadvantages.




IMPRINT





ASICS

Brand Relaunch, Product Launch
National and global Video, Social Media, Out of Home, inStore
Collaboration: The Adventures of, Aimaq Rapp Stolle

Mainly known for great running shoes ASICS wanted to showcase what else they have in stock for athletes. So we just showed it all. And explained what anime sana in corpore sano really means by introducing a new claim: Sound mind. Sound body.

Also: Communication for the special running gear for women - and some motives to explain what the fuck GEL is actually about.